Pleased to announce that you now have the option to address your database by their first names; in both your invites and your report alerts.
This new function came about through two important considerations:
- We believe that personalising your communications is the very least you can do for your key stakeholder community.
- The Vault database is now 99% provisioned with First names. (However the fallback, if there is no first name field for the subscriber in the database, is …”subscriber”…but event this you can edit.)
You can change the salutation (“Hi there”, for example, instead of the more formal “Dear”). You can also delete the personalisation line, should you so wish.
For Event invites, the personalisation stays in place, all way through the reminders to RSVP and the reminders to attend the event.
And in the reports alerts function…